Authors:Rawat, G.S; Singh, C.J
Abstract:The modern approach of marketing relies upon the sound and effective information management system. However, given the present bamboo markets situation, lack of knowledge of nature of operation, makes the producerÃs interests unsafe. Keeping view of existing situation, a detailed survey in 23 markets selected in Himachal Pradesh, Uttarakhand and Uttar Pradesh, was undertaken to assess the scope of developing a need based Market Information Services (MIS) system to boost regional bamboo trade in the country. Important markets surveyed for the present study include Nazibabad, Hapur, Aligarh, Kangra, Hamirpur, Dharamshala and Haridwar. Results of survey indicated the low level of knowledge, awareness and unavailability of a system acting as interface between producer and buyers. Decision making ability of producers during the marketing operations is largely affected by their ignorance and selection of improper channels of sale.
Keywords:bamboos; domestic markets; domestic trade; information services; marketing; non-wood forest p